In which Dr Aust tries to keep things in proportion
A common feeling of those who write about pseudoscience is that one is a bit like King Canute, the man who was supposed to have ordered the waves to retreat.
For instance, for all that has been written about what a total con water ionizers are, people still sell them, and other people still buy them.
And for all that has been written about how “alkaline water” is a bunch of bullshit and a scam – including by me – there are still preposterous claims for its health benefits everywhere. Blogger Andrew Taylor just posted another such claim, which he says he got as a spam email. It is a particularly daft one as it talks about water being ionized, or separated, by their machine into “alkaline water” and “acid water”.
Now, this kind of stuff always claims “alkaline water” is good for you, and the email Andrew got is no exception:
“Alkaline Water being the healthiest drinking water available to us, because it will increase the pH of your body, detoxifies and has an abundance of anti-oxidants”
[Hmm. It can only have antioxidants in it if it has lots of dissolved organic material, actually. Not convinced lots of dissolved organic material is really something you would want in your drinking water. But I digress.]
Having read that boilerplate, but typically overblown claim – “the healthiest… detoxifies…” – I’m tempted to ask sarcastically whether the stuff cures cancer too. Depressingly, the people selling this are there already:
“Due to restrictions on regulating the things we can claim publicly, we can not say certain things, that’s why I want you to do your own research specially on the “C” word”
Sigh. As all too often, the hyperbolic general claims about “detoxifying” are just the scene-setting for the subsequent hint of something miraculous that will cure real, and serious, diseases. (It won’t, of course.) What this suggests is that the sellers are targetting their claims at the sick and desperate, as well as the “worried well”.
Now, remember also that this piece of sales pitch claimed to “separate” water into alkaline and acid fractions. While most quacks tend to claim routinely that “acidity” is bad for you, this email makes an extra virtue of the claimed “acid” water (which won’t actually be acid in any meaningful sense, but that’s another story) by claiming:
“The Acidic Water that is produced is a cleanser and is very good for skin conditions such as the eczema, cleaning vegetables, fruit etc”
Remarkable. No wasted water with Woo-water.
I am oddly reminded of a spa town in southern Spain where I once went for a conference years ago. The major product of the town was its bottled water, and the people in the hotel bar used to tell us how good it was for you. “Good for drinking. For your insides. Makes you healthy”. And if you didn’t like the taste, no problem: “Good for bathing in. For your skin. And for people with arthritis” Good inside OR out. Good acid OR alkaline. Just send money.
Anyway, faced with this daily tide of garbage, it is possible to feel rather like old Canute.
Except that…. the story (which is almost certainly apocryphal anyway) is not supposed to carry the meaning that Canute (or “Knut”, since Canute is an anglicization of Knut) really thought he could turn back the waves.
According to the story as commonly told, he did his commanding-the-waves routine as a lesson to his courtiers that he could NOT actually command the waves to retreat, even if they – the courtiers – kept buttering him up by telling him he was a great king, mighty and wise, could do anything etc etc.
Would that many modern leaders, whether political or in large organisations, were as aware of their own limitations.
Anyway, in the story Knut/Canute is presented as a man with a bit of insight, and not someone who would beat himself up if the tide refused to retreat on command.
Which brings me back to alkaline water. I wrote a post on this almost exactly three years ago (it went live on March 1st 2008) called:
The post has logged over 1200 “page loads”, so most days, on average, someone has at least had it open in a browser. Last month there were twenty-seven. I hope some of those people read it. I hope some of them found it useful, and that perhaps it helped to clarify for some of them why alkaline water is a scam.
And like the Knut of the story, I am not hoping for miracles. So I will settle for that.