In which we ponder the language of advertisements for University science jobs..
‘arguing’ – I presume with his HR Department – ‘to be allowed to ask for someone ‘enthusiastic’ in a job advert’.
Now, this struck me as a little surprising. As I tweeted back:
For, as anyone who regularly scans the academic job ads in (e.g.) the Times Higher will know, language tending to the hyperbolic has become such a regular feature of advertisements for jobs in British Universities that it no longer seems even slightly remarkable. I remembered that I had once written a short satirical piece on this, so I headed off to my archive (the pile of mouldering papers in the corner of my spare room) to try and find it. Turns out it was a full six – yes, six – years ago. I have reproduced it, with minor amendments, updates and hyperlinks, below.
I leave you, dear reader, to judge if you think anything has changed in academic job-ad-speak in the meantime.
You used to know where you were with advertisements for academic jobs in science.
‘The Something-logy department of the University of Grumbleton requires a lecturer. Duties will be teaching, supervision of graduate students, and conducting research in something-ology.’
Of course, these adverts often concealed a whole raft of hidden agendas, and more often than not some research areas would be ‘preferred’, but at least the language in the advertisement was to the point.
Not any more.
Nowadays most academic job advertisements in the UK give the impression of having been written by a committee consisting of a Head of Department with messianic delusions, one or more human resources ‘professionals’ (the inverted commas are mine), and a public relations flack in the grip of a Prozac frenzy. And all of them seem to have been on some special course in mangling English.
These adverts now have a language all of their own. The odd thing, though, is that they are all so similar – despite the hyperbole and obscurantist/coded vocabulary – that they could practically have been written by a computer programme.
The simplest change is the proliferation of superfluous adjectives, or, to be more precise, Obligatory Adjectival Qualifiers (OAQs for short). An OAQ is an adjective that must automatically precede a noun every time that particular noun appears. Some examples:
‘world-class’ (institution, or research)
‘outstanding’ (individual) [also ‘exceptional’, ‘pro-active’, ‘committed’, ‘energetic’]
‘state-of-the-art’ (facilities, buildings)
‘leading’ (centre) [also ‘world-leading’]
Then there are the phrases that have both a literal and a shorthand, or parallel, meaning. Examples:
‘An exciting, vibrant, research-led academic community’: Research-intensive ‘old’ University / Russell Group.
‘Progressive and innovative’ (also ‘modern and innovative’): Former polytechnic / ‘post-92’.
‘High-quality student-centred learning environment’: We have a new building and are desperately trying to enrol enough students to fill it.
‘Committed to anticipating and satisfying students’, employers’ and clients’ needs’: Staff will work for food.
‘One of the countries most popular student destinations’: Nothing stands out about our University, but thank heaven the night-life and the cheap booze still brings in the punters.
‘Offering opportunities to work with leading international academics whose visions are shaping tomorrow’s world’: I don’t think they’ve got my antidepressant dose quite right at the moment.
‘A committed and work-focused individual’: Prepared to work 50+ hrs a week for little money on a fixed-term contract.
‘A high-calibre and driven individual’: You should be unashamed, or at least unaware, of your Borderline Personality Disorder.
The job, and department:
‘We are committed to personal development’: We have a widely loathed staff appraisal scheme.
‘An innovative, challenging work environment’: You might get a desk.
‘We have pursued a focused strategy of appointing world-class researchers’: In: Professors with 5-year (Programme) grant funding; Out: Teaching staff over 50.
‘Staff are integrated into cross-cutting, multi-disciplinary themes’: Our senior management believe strongly in putting their oar in.
‘We aim for the highest levels of research excellence’: Five-star in the next Research Assessment, or early retirements all round.
I should say that all the above examples are real: you couldn’t make this stuff up. And this is only a starter pack. Anyone got any more particularly choice examples?
Finally, to end on a positive note (sort of) – the observant among you will have noticed that, should you ever need to, you can now write your own University job advert simply by selecting the appropriate phrases from the lists above. Think of the time you’ll save!
Assuming, of course, that HR will let you.