I am having something of a similar moment today.
This time last week I was reading in the British Medical Journal that 17% – around a sixth – of the colossal US spend on healthcare was accounted for by diseases resulting from obesity. [Original report here - pay to read full version]
Obesity is also, of course, a major source of health problems, and health expenditure, in the UK.
And you do not have to watch Jamie Oliver’s TV shows to understand that changes in our diet, and the inexorable rise of high-calorie convenience foods, play a role in this.
But Fear Not – our new Government Has A Plan.
It must, indeed, be a cunning and subtle one.
For how else to explain that the people who are going to be “helping” with the Govt’s new anti-obesity public health strategy are apparently to be McDonald’s, KFC, PepsiCo, Kellogg’s, Unilever, Mars and Diageo.
I am delighted that these major retail concerns, who sell such excellent, nutritious, refreshing and health-giving food and beverage products, are to put their undoubted expertise to use in making as much money selling us processed food as they possibly can helping us eat a healthier diet.
Alternatively, you might consider the following words:
“fox” “chicken coop” “in charge of”